CPQ and guided selling for manufacturers and dealers.
Manufacturers selling through dealers need CPQ that a dealer rep can use without training: guided questions, rules that prevent bad configurations, explainable prices and visuals the buyer understands. Legacy CPQ often handles rules but not the buyer experience.
See configuration, pricing and quoting on one of your own products.
- Guided selling
- Dealer-friendly visuals
- Legacy vs. visual CPQ

Criteria for manufacturer CPQ.
| Criterion | What to test |
|---|---|
| Guided selling | Can a new dealer rep configure correctly by answering questions? |
| Rules | Are invalid configurations blocked, not just warned? |
| Visuals | Does the buyer see the configured product? |
| Pricing | Dealer price groups, quantity breaks, explanations |
| Outputs | Drawings, BOMs, quotes |
| CRM | Integration with your CRM, e.g., Salesforce |
Product names are trademarks of their owners. Descriptions are category-level as of Oct 2026; confirm features and pricing with each vendor.
Questions estimators ask
What is guided selling?
A needs-based question flow that leads reps or buyers to a valid configuration.
Visual CPQ vs legacy CPQ?
Legacy CPQ focuses on rules and pricing; visual CPQ adds a visual model buyers can see as they configure.
Is visual CPQ good for dealers?
It reduces errors and training needs for dealer reps.
What does RenderDraw offer?
Visual CPQ, Product Configurator, Pricing Engine and RenderDraw for Revenue Cloud.
See visual CPQ on your own products.
Book a demo to walk through configuring, pricing and quoting one of your products with rules enforced and every price explained.
- Pick one product line with real rules and pricing.
- Walk through configuration, pricing and the quote with RenderDraw.
- Decide with your own product, not a canned demo.